Our Team

National Administration, Management, and Communications

Jesse Veenstra

Jesse Veenstra

Acting National Director / National Manager Farm to School Initiatives

Jesse is a public health professional with a passion for food security and community building. She brings 10 years of experience managing complex projects across the continuum of care within Vancouver Coastal Health and BC’s Provincial Health Services Authority, including work in the realm of Healthy Schools and Healthy Communities. In 2017 she was appointed to the Vancouver Food Policy Council and she is an active member of the council’s Leadership Team, as well as Development and Food Justice working groups. Jesse holds a Bachelor of Science in Nutrition and Nutraceutical Science and Master of Science in Human Health and Nutrition, both from the University of Guelph; a Diploma in Project Management from Simon Fraser University; and is completing a Certificate in Food Security from Ryerson University. In her spare time you’ll find Jesse exploring the BC wilderness, experimenting in her garden, or getting creative in her kitchen with the local bounty this province has to offer. She’s excited to be able to merge her passions for food, the environment and project management in her leadership of Farm to School initiatives.



Scott Graham

Associate Executive Director Social Planing and Research Council of BC.
SPARCBC is the fiscal sponsor agency for F2CC

Scott is a Credentialed Evaluator with the Canadian Evaluation Society and holds a Bachelor of Education (Distinction) as well as a Master’s degree in Theory and Policy Studies in Education from the University of Toronto. Scott specializes in applied qualitative and quantitative research, human development service planning, policy development, capacity building, evaluation and knowledge translation. He has completed projects through contracts or funding from a diverse range of non-profit and public sector organizations, as well as First Nations, including: Canadian Council for Social Development, City of Vancouver, Columbia Basin Trust, Gitksan Government Commission, Fraser Basin Council, Social Sciences and Humanities Research Council, Vancouver Public Library, Office of the Wet’su’wet’en, University of British Columbia and the United Way of the Lower Mainland. Scott has published peer reviewed academic articles and applied studies on homelessness, employment service programs, poverty and low income, decolonization of school curriculum, food insecurity of vulnerable populations, and participatory budgeting. Scott is keen to work with people who are committed to evidence-based community planning and development processes that achieve social justice outcomes.



Tracey O’Neil

Graphic Design and Communications Lead

Tracey O’Neil works as an independent Graphic Designer and started her own design studio, simplelife designs, in 2007. Tracey holds a diploma from the Advertising Art department at Red River College and dabbled in International Development at the University of Winnipeg. Much of her focus is to provide design support for organizations and non-profits working towards social, environmental and sustainable development initiatives. In the spring of 2012, she was asked to work with Farm to Cafeteria Canada (F2CC) to design their website, and later signed on as part of their Communications Team in 2014 where she is currently the Graphic Design and Communications Lead. Tracey is an active volunteer, loves to cook and bake for her family and friends, and spends much of her time in her backyard garden where she harvests most of her fresh veggies as long as the Winnipeg growing season will allow.


Regional Leads

A national community of practice of Regional Leads exists in Canada - supported in their roles by Farm to Cafeteria Canada and often in partnership with a regional agency that is leading farm to school, farm to campus or farm to healthcare activity in their area. These individuals work together to advance activity in their regions through capacity building, network development, knowledge translation and education, evaluation, and/or research. The combined  expertise on this team is a powerful driving force behind the movement to get the highest quality foods possible on the public plate.
Claudia Páez Varas

Claudia Páez

Regional Lead for BRITISH COLUMBIA (Mainland & Vancouver Island)
Focus: School
F2CC School Animator
Public Health Association of BC

Claudia has a MSc. in Integrated Studies in Land and Food Systems (UBC), a Bachelor in Social Communication, and a Diploma in Film Production. She is originally from Chile, and her love for healthy gardens and healthy food is in her cultural DNA from her matrilineal side. Her participation as a graduate student and research assistant in several research projects regarding food security, gender participation, food systems and food sovereignty in Indigenous, national and international context have provided her with the invaluable opportunity to gain an overview on the issues that the systems currently confront. Between 2016 and 2017, Claudia co-leaded a community-research project about food affordability and accessibility and organic food on campus. Claudia strongly believes that only healthy and culturally meaningful food can feed both our body and soul.


Carolyn Webb

Carolyn Webb

Regional Lead for ONTARIO
Focus: School
Coordinator of Sustain Ontario’s Edible Education Network

Carolyn Webb is the Coordinator of Sustain Ontario’s Edible Education Network, a network that brings together groups in Ontario that are connecting children and youth with healthy food systems. The Network’s mission is to better enable these groups to share resources, ideas, and experience, work together on advocacy, and facilitate efforts across the province to get children and youth eating, growing, cooking, celebrating, and learning about healthy, local and sustainably produced food.

Prior to her time at Sustain Ontario, Carolyn studied Environmental Science at the University of Guelph and received her Masters degree in Adult Education and Community Development from OISE, University of Toronto. She then worked as Programmes Manager for the Canadian Institute for Environmental Law and Policy (CIELAP), where she was involved in policy research, project management and communications on issues ranging from waste management to developing a green economy for Canada. Carolyn currently lives in Ottawa.

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Geneviève Chatelain, staff page

Geneviève Chatelain

Regional Lead for QUEBEC
Focus: Daycare, School, Healthcare, Campus
Educational projects advisor, Équiterre

Experienced in local food sourcing and fair trade, Geneviève joined the Équiterre team in April 2017 as an educational project advisor. Her work consists of supporting institutions (mainly daycare centres and schools) and helping to incorporate more organic and local products into their menus. She coordinates the Schools Take Root fundraising campaigns, a project to raise awareness of healthy, local and eco-responsible food through the sale of baskets of local and organic vegetables. In addition, her university training in international studies led her to take an interest in the global challenges of sustainable development. This interest led her to become actively involved in the Quebec Fair Trade Association, as a member of the executive council.


Jill Mulholland

Jill Mulholland

Regional Lead for NEW BRUNSWICK
Focus: School
NB Department of Agriculture Aquaculture and Fisheries

Jill holds a Bachelor in Business Administration from the University of New Brunswick and following 10 years of working in Marketing and Sales, she boldly halted her career to follow her growing passion for social change, community economics and the environment by accomplishing Concordia University’s Graduate Diploma in Community and Economic Development. And since becoming a stepmother to two incredible boys, local healthy food options have become of paramount importance to her. Jill has recently joined New Brunswick’s Department of Agriculture, Aquaculture and Fisheries’ as a Buy Achetez NB Project Executive. She is also proud to be a part of Farm to Cafeteria Canada team and helping New Brunswick provide healthy and local food options in schools for young New Brunswickers.


Sarah Ferber

Sarah Ferber

Focus: Daycare, School, Healthcare
Education Manager at Food First Newfoundland and Labrador

Sarah Ferber has been a passionate food advocate for the past 20 years in a number of different roles. As Education Manager at Food First Newfoundland and Labrador, Sarah has the great pleasure of connecting with community groups across Newfoundland and Labrador to celebrate local food, share knowledge and build food skills. Sarah was one of the first graduates of the Certificate in Food Security from Ryerson University, she holds a BAH in Sociology/Drama from University of Guelph, a Certificate in Education from Medaille College and is certified in Food Safety Management Level. She loves picking wild Newfoundland blueberries along the coast with a view of the ocean.


Richard Han

Richard Han

Provincial Manager, Farm to School BC
Public Health Association of BC

Richard Han is a Health Promotion Specialist residing in Coquitlam, BC. He graduated from Simon Fraser University (SFU) with a Masters of Public Health (MPH) and Bachelor of Science (Honours) in Kinesiology. Ethnically Korean and a cultural adoptee of Campbell/Windsor family in Heiltsuk First Nation, Richard’s second home is located in Bella Bella, BC. He brings diverse and rich experiences from working in: K-12 community school, child and family services, social development, health authority and universities. He is passionate about children’s well-being, sustainable living, and the link between food security and health. Richard also co-chairs Policy Advocacy Research Committee in Public Health Association of BC and is passionate about social equality, justice, and Indigenous rights. During his spare time, Richard loves to go backpacking, play guitar and spend time with family and friends.

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Morgan Palmer, Regional Lead for Prince Edward Island

Morgan Palmer

Regional Lead for Prince Edward Island
Public Schools Branch School Food Project Lead

Morgan is currently working on a contract to increase the amount of healthy, local foods available in PEI schools. Her interests include sustainable food systems and food security. Morgan trained at the Culinary Institute of Canada and has over ten years’ experience in various cooking roles. Her specialization is working with local, seasonal products. She went on to study Foods and Nutrition is now a Registered Dietitian. She serves on the PEI Food Security Network Board of Directors and the newly formed Charlottetown Food Policy Council. In her free time, you can find her hiking in the Bonshaw hills with her husband, Keith, and their two dogs, Bea and Rafiki.


Melanie Cormier

Melanie Cormier

F2CC School Animator for NEW BRUNSWICK

Melanie is supporting Farm to School initiatives in New Brunswick. She is a Registered Dietitian, passionate about food security and child and youth nutrition. She graduated from Université de Moncton in 2013 and has been perusing her passion in her work as a Public Health dietitian ever since. In her spare time, she loves experimenting in the kitchen as well as hiking and kayaking with her dog, Mia. Melanie is very excited to share her passion and experience while supporting Farm to School in New Brunswick.