Jesse Veenstra Named New National Director of Farm to Cafeteria Canada

A message from the F2CC Leadership Council 
The Leadership Council of Farm to Cafeteria Canada (F2CC) is pleased to announce that Jesse Veenstra has accepted the role of National Director for the organization. Since April 2020Jesse served as the Acting National Director following the departure of Joanne Bays in MarchHer appointment is a result of an open recruitment and selection process 

Over the past two years, Jesse has worked with Farm to Cafeteria Canada as the National Manager, Farm to School Initiatives, implementing the Farm to School: Canada Digs In!  Jesse is an exceptional leader with a deep understanding of the challenges and opportunities that exist in the Canadian food system.  

Her knowledge of the organization, its mandate, and the path forward to create a more vibrant food system will continue to help advance the vision and mission of Farm to Cafeteria Canada in its next chapter.  

In addition to her work with F2CC, Jesse brings over a decade of experience managing a complex portfolio of projects with Vancouver Coastal Health and at BC’s Provincial Health Services Authority. Since 2017, Jesse has been a member of the Vancouver Food Policy Council and serves on the council’s Leadership Team.  Coupled with her advanced education in nutrition, food security, and project management, Jesse is uniquely and ideally equipped to lead F2CC into its next chapter.  

We are delighted to have Jesse step into this leadership role  

Roxana Atkinson 
Chair, Leadership Council 
Farm to Cafeteria Canada  

A message from Jesse 
I am excited and honoured to accept the position of National Director with Farm to Cafeteria Canada (F2CC) and for the opportunity to continue working alongside the incredible network of partners and champions leading farm and local food to community initiatives from coast-to-coast-to-coastAs I formally transition into this role, would like to thank Joanne BaysF2CC’s founding Director, for her mentorship these past two years and for her visionary and tenacious leadership of F2CC since it was born in 2011.  

This next chapter signals a time of transition, not only for our organization but also for all civil societyF2CC’s vision for vibrant and sustainable regional food systems that support the health of people, place, and planet is more important than ever.   

Although it has been a challenging start to 2020, it has also been an energizing one. I am inspired every day by the passion, knowledge, creativity, and dedication of individuals and organizations who share this space. While the path ahead of us is not straightby listening attentivelysharing openly, and working collaboratively, we can achieve a more just and sustainable food system 

In a word, to me, F2CC represents communityAs members of this community, I value your input and invite your questions, ideas, and feedback as we continue to grow on this journey, togetherI can be reached at 

Jesse Veenstra  

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